Estée Lauder
Futurist Skintint North America launch
Concepting • Art Direction • Storyboarding • Team & Vendor Management
Esteé Lauder North America needed to round out a campaign for a new product launch to meet the market's needs and best practices. I concepted and storyboarded a hero video focusing on the key points important to consumers when considering a new foundation purchase that would be suitable as both a campaign and a product page asset. Working with a production agency we shot and edited the main hero cuts and ratios. Additionally, I remixed these assets along with those provided from the Global team into more variations speaking to different consideration themes.
An additional midfi asset we captured on set to appeal to a Tik Tok aesthetic.
Embedded video layout for Online Television.
Additional paid social variations I storyboarded and edited focusing on key consumer
consideration points such as key product claims (skin health), ingredients, and wear & finish.
Additional Stills were taken for miscellaneous digital needs.
