Estée Lauder
Paid & organic Social Assets
Concepting • Art Direction • Storyboarding • Execution
Whether it’s videos I’ve concepted and shot or global assets that I’ve remixed and optimized the assets I have created for Esteé Lauder North America consistently perform better than previous seasons or those delivered by the Global Creative Team. So much so that the Global Social Team is now prioritizing the assets our team creates over those from other sources. Below is a selection of makeup and skincare assets for always-on as well as seasonal campaigns.